110 - Podcasts in Learning: How to Maximize Listenership, Focus, and Impact
Perhaps you have been approached by a stakeholder or member of management who tasked you with using new approaches to support your current learning initiatives. Perhaps they mentioned podcasting by name, or perhaps you have been considering how to use podcasting to supplement existing learning and/or drive continued education within your organization. Where do you begin? What equipment do you need? Will it be difficult to setup and operate? How do you ensure you are reaching the right people, and the most people, to whom the learning is targeted?
This session will navigate and provide guidance which simplifies some of the technical challenges in beginning a podcasting initiative. In addition, this session will introduce the five "P"s essential for maximizing listenership and knowledge retention from your target listener. Combining these with strong planning and analysis will ensure the greatest possible success for your podcasting initiative.
In this session, you will learn:
- The five "P"s for successful podcasting
- How to "planalyze" a podcast, which will successfully reach and impact your target listener while meeting your goals and objectives
- How to source low-cost equipment while maximizing sound quality
- How to communicate and market your podcast to maximize your target listenership
Designers, developers, managers
Audacity, Adobe Audition, basic audio recording equipment