308 - GIFs for Learning: How and When to Make and Use Them
You've probably seen a GIF before, but do you know how to make one? Or how to use it appropriately? While an animated GIF image can help motivate your learner or explain a topic or process—thereby helping us accomplish the "show" aspect of tell, show, ask, and do—they can just as easily distract your learner if you’re not careful. Knowing when to use GIFs (or if you can/should) can be complicated. In addition, instructional designers face several challenges when deciding to use GIFs such as technology constraints, space issues, accessibility, and appropriateness. However, the increased learner engagement that can occur when GIFs are used appropriately makes adding them to your workflow worth considering.
This session will demystify how to use GIFs to aid learning, and share tips and tricks for making your own custom GIFs. You’ll start by exploring how to know when GIFs are a fit or when they might instead be a distraction. You’ll use Ruth Clark's six principles of effective eLearning as a guide to discuss the considerations you’ll need to make when deciding to use GIFs for learning and engagement. You’ll also look at the development side and see how to make GIFs using PowerPoint and a free GIF construction editor, ScreentoGif. As well, you’ll look at additional construction options, such as using Camtasia to make GIFs, and the pros and cons of how various production options (i.e., video, looping numbers, looping speeds) can impact learner engagement. Throughout the session, you’ll also see several examples of how GIFs can be incorporated into courses.
In this session, you will learn:
- How to make GIFs using ScreentoGif (free software)
- GIF production options
- Do's and don'ts of GIF design
- When to use GIFs to increase learner engagement
- How your needs analysis informs whether you can use GIFs
ScreentoGif, Camtasia, Storyline 360, Rise 360, PowerPoint