510 - The Path of Least Resistance: Are You Providing It?
You've built great content, but your learners don't seem to care. They're not engaging with your learning. Why? Companies spend billions of dollars trying to understand consumer behavior, resulting in marketing strategies aimed at getting consumers to buy their products. In those same organizations, there are L&D groups that are not leveraging the same insights and strategies to reach their learners. Treat your solution like a product and minimize the friction between your solutions and your learners.
This session will examine the Fogg Behavior Model and how companies seek to minimize "friction" between us as consumers and their product offerings, providing the path of least resistance. If you look at your learning solutions as a product that you want your learners to consume, where are you creating friction that discourages those learning consumers? And what can you do about it? You'll leave this session with a "friction assessment" of your learning ecosystem, along with a tool kit of strategies you can explore to minimize that friction in your organization. Moreover, you'll leave with a new perspective on your learners, their motivations, and how you can best reach them.
In this session, you will learn:
- How to apply the Fogg Behavior Model to identify points of friction in your learning ecosystem
- How to equate the pain points of frictionless commerce to your learning ecosystem
- To complete a friction assessment to identify opportunities for improvement
- To identify potential solutions to the friction in your learning ecosystem
Designers, managers, senior leaders
YouTube, Watson AI, Netflix, Google