P09 - Design for Behavior Change
Learning design is often seen as showing people how to do the right things. Actually getting them to change their behavior can be another challenge. It's particularly challenging to get people to change those hard-to-control behaviors and habits that everyone struggles to avoid, despite the wealth of available information about better choices.
In this workshop, you will explore the research and science behind real behavior change, including techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and habit formation. You will look at what eLearning designers can learn from each of these disciplines and how you can use technology as an effective behavior change tool. You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of the eLearning designer's toolbox.
In this session, you will learn:
- How to identify and understand the barriers to behavior change
- Research-based methods to design solutions that not only inform learners but also inspire behavior change
- How to use specific models and techniques for designing a change effort
- From practice designing a behavior change strategy
Behavior change apps