SMM105 - How to Make Great L&D Video Content With Your Phone and How to Get Employees to Actually Watch It!
When a viewer retains up to 95% of a message presented in a video versus only 10% with text, it's a no brainer: It's time to start scaling video content for your learning and development programs. Video, however, is not without its challenges. In this session we'll present why video is an effective tool for L&D programs (retention, engagement), how to structure your message to keep learners interested, and tips and tricks to get started making great videos using the tool you carry around everyday, your smartphone.
Consider that smartphone cameras and the videos they can create are the new currency on social media channels. Its powerful camera and audio tools—with instant publishing abilities—are sitting right in your pocket. We’ll get you well on your way to using them.
While we will cover solutions for both iPhones and Androids, we will dive deep into the hidden tools the iPhone provides and explain the incredibly powerful tools it provides. If given the time, we’ll have attendees shooting their first smartphone video and posting it to social media, so we encourage attendees to have downloaded LinkedIn’s app to their phones prior to the session. Finally, we’ll provide you information on inexpensive gear you can buy to take your smartphone video skills to the next level.
In this session, you will learn:
- How to shoot pro video on your smartphone
- About inexpensive gear you can buy to take your smartphone video skills to the next level
iOS functions on an iPhone