STP102 - The Missing Piece in Successful Learning Programs: Learner Personas
As the lines between marketing and training are blurring, L&D is being asked to develop creative new learning solutions. So how do marketers engage their audience and change people's behavior? The secret is their strategic understanding of their audience.
Through team-based activities, you'll actually practice the three steps of creating learner personas in this session. You'll uncover the benefit of learner personas by revealing unstated learner needs and by their influence on decision making. Through activities, relevant training examples, and application, you'll discover how the insights from learner personas help you change behavior and engage employees. You'll leave this session with practical tips to apply to your next training project.
In this session, you will learn:
- To describe the benefits of a learner persona
- How to create a learner persona
- To use qualitative data to draw insights from learner populations
- How to uncover unstated learner needs to shape your training solutions