114 - Film School for Learning Professionals

Monday, May 10, 2021
Video & Media

Video is already a big part of many corporate learning strategies. But with COVID and the increase in virtual working and learning, it's becoming a critical skill. A lot of trainers find themselves 'winging it' when it comes to making video—they aim and hope to film something useful, but often videos end up as not very engaging. We can learn a lot from the TV industry on how they make video and line it up to cognitive learning strategies that will make video more helpful as a learning tool. This session will share key learning strategies based on TV practice and cognitive learning theory.

In this session, you will learn key principles of effective videos and how to use those to facilitate learning. It will be like film school for trainers. Explore key aspects of video: how to use pictures to convey learning, how to frame shots, how to cut them together so they're smooth, how to use a camera so shots looks professional, how to make shots interesting—especially software training videos—and how to add effects sparingly to give them extra polish.‬‬

In this session, you will learn:

  • How video works as a communication modality
  • How to structure content so it supports learning
  • To plan visual and editorial elements that increase engagement in video
  • To employ TV techniques to make video look polished and professional
  • When video will and will not support learning

Technology discussed:

Video, laptop, smartphone camera

Jonathan Halls, CEO - Jonathan Halls, LLC

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