232 - What Professional Wrestling Can Teach Us About Storytelling

Tuesday, May 11, 2021
Management and Strategy

When you think of powerful storytellers, your mind may automatically go to people like Steve Jobs or Sheryl Sandberg. Audiences were able to connect to their stories. But, what if we took a different look at storytelling and focused on a whole different arena—professional wrestling? The characters of the WWE have proven for years the importance of storytelling. What could HR professionals learn about telling a story from this unique group that cannot only connect to an audience but can adjust their message based on the audience reaction? What can we learn from this and use these qualities of storytelling to better influence our leaders, teams, and employees?

This session will review three areas of storytelling to engage audiences: building a character, sparking interest, and using all the senses. You will learn from case studies of each of these in our own experience to help demonstrate the connection to HR and learning. We’ll discuss the important of taking risks and not being a afraid to fail. To close the session, you will put what we've discussed/ shared into practice. You will create your own character and tell a story for a learning program you are currently working on in your organization. The session will be part instruction, part group discussion, and part interactive activity.‬‬

In this session, you will learn:

  • Storytelling has the power to engage audiences in a meaningful way
  • The parts of storytelling and how the combination of characters, setting, and curiosity can be applied in any situation
  • How to apply out-of-the-box ideas to market typical HR programs
  • That failure and experience are essential to learning
Maggie Redling, Manager of Learning & Development - AvidXChange
Coleman Williams, Senior Manager of Talent Operations - AvidXChange

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