511 - Learner Personas for More Effective Learning Solutions
What makes marketing initiatives so successful that they can change people's behavior? It starts with their strategic understanding of their audience.
In this session, through team-based activities, you'll actually practice the three steps of creating learner personas. You'll uncover the benefit of learner personas by revealing unstated learner needs and by their influence on decision making. With relevant training examples and application, you'll discover how the insights from learner personas help you change behavior and engage employees. You'll leave this session with practical tips to apply to your next training project.
In this session, you will learn:
- The benefits of a learner persona
- How to create a learner persona
- How to use qualitative data to draw insights from learner populations
- How to uncover unstated learner needs to shape your training solutions