Cognitive Neuroscientist & Founder,
Carmen Simon is a cognitive neuroscientist, author, and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Her most recent book,
Impossible to Ignore: Creating Memorable Content to Influence Decisions, has won the acclaim of Inc.com,
Fast Company, and has been selected as one of the top international books on persuasion. Carmen holds doctorates in instructional technology and cognitive psychology, and she teaches at Stanford University. She speaks frequently on using brain science to craft communication that not only is memorable but also sparks action.