Jaimy Szymanski is a research analyst, author, and advisor focused on organizational change brought by digital disruption. Zeroing in on the impact of technology on customer experience (CX) and employee experience (EX), Jaimy advises corporate leaders and change agents in managing digital transformation and innovation efforts. She has worked in advisory and research capacities with Bristol Myers-Squibb, Enterprise Holdings, Facebook, Google, Hallmark, HBO, Intel, LinkedIn, Nestle, Ogilvy & Mather, and Save the Children International. Jaimy is a TEDx speaker, co-author of Content: The Atomic Particle of Marketing, and a contributing author to Ogilvy on Advertising in the Digital Age. Her career path has led to a deep body of research on technology disruption, covering topics such as mixed reality, digital and mobile CX, retail innovation, digital culture, collaborative economy, autonomous technologies and vehicles, and blockchain.