Rance Greene comes to the talent development field with a backdrop of theatre, choreography, art, and music. He is a playwright, song-writer and story writer. His connection of instructional design to story design has made him a sought-after speaker and consultant. Rance formed needastory.com to help talent development professionals and leaders understand their audience and what they are asking them to do. His presentations are noted for their lively interactions, practical skill-building and, of course, stories. He involves audiences and students by asking them to think, respond, analyze, and ultimately discover that they are the best storytellers for their audience.